InnerScope Hearing Technologies (http://www.innd.com/) has kicked off its "Hearing Better in America" marketing campaign with the re-launching of its direct-to-consumer (DTC) online stores, www.nohasslehearing.com, to encourage existing and potential hearing aid users to seek out their more affordable hearing assistive products. The campaign includes educating consumers on health risks associated with living with consequences of untreated hearing loss, including increased risks of dementia and Alzheimer's, running full-page newspaper ads offering phone-in orders or directing consumers to www.hearingbenefit.com for personal sound amplifiers products or www.nohasslehearing.com for FDA-cleared hearing aid devices at factory direct pricing, and adding possible direct mail campaigns and satellite radio ads to direct traffic to the DTC websites sales platforms. InnerScope also plans to utilize online advertising and social media marketing campaigns on platforms like Google, Facebook, Instagram, YouTube, and more.
InnerScope said the "Hearing Better in America" campaign will not only cause a disruption in the traditional sales and delivery model within the hearing aid industry, but it will also assist in increasing the acceptance and adoption of hearing aids as a part of a person's overall health and well-being. Matthew Moore, CEO of InnerScope, said the traditional cost and inconvenience of hearing aids are just too high, but the true cost is even higher with all the documented health risks of living with untreated hearing loss. "Although InnerScope is not a substitute for hearing health care providers and the needed audiological services they provide, but when the time comes for the consumer to purchase hearing aids, InnerScope is a viable option," he said.
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