The startup SonicCloud (https://soniccloud.com/) has launched an iOS app that allows those with moderate to severe hearing loss hear phone calls clearly by calibrating every mobile phone call for their unique hearing needs. The SonicCloud App users will be able to determine custom levels for their right and left ears by taking a quick hearing assessment on the app. Each user gets his or her own personal Hearing Fingerprint, which is driven by an algorithm in the cloud that adjusts to an individual's hearing needs. Incoming and outgoing calls are then processed through SonicCloud's "mixing board in the cloud," which optimizes voices and noisy environments. The SonicCloud App is the company's first step towards making hearing technology truly accessible to hearing-impaired individuals. SonicCloud was featured in Apple's 2017 Worldwide Developers Conference.
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