MarkeTrak 9 Points the Way in a Time of Change

Carole Rogin: The Hearing Industries Association, HIA, is comprised of the companies whom you depend for the excellent technology for your patients with hearing loss. On behalf of all of the HIA members, thank you for your business. As part of HIA, these companies, which you know as head‑to‑head competitors for your business, park their competitive issues at the door and come together to do three important things: Government relations and public affairs; to collect and disseminate sales statistics; and very importantly, to do market research that we hope will increase the numbers of people with hearing loss in America who benefit from our products and your professional services.

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