Signia Talks Silk™ Nx and Innovation at AAA 2018

In the midst of the energetic crowd at the American Academy of Audiology (AAA) 2018 Conference last week in Nashville, TN, Signia introduced Silk Nx hearing aids, the company's latest innovation that features advanced hearing aid technology with new design and improved natural hearing capability.

Silk Nx builds on the core sound of the Nx technology, explained Eric Branda, AuD, the director of product management at Sivantos, Inc. "It addresses three of the key things for hearing aid wearers: small size for discretion, comfort so they can enjoy wearing the device, and the highest level of technology, " he added.

Noting the concern of many hearing aid users, particularly those getting hearing aids for the first time, about the visibility of their device, Silk Nx is a move towards invisibility of hearing aids. It is 20 percent smaller than previous models and comes with a darker faceplate that blends well in the ear canal for utmost discretion.

"But there's no compromise on sound quality," stressed Branda. "It still offers features like one-mic directionality. No other product is doing directionality on one mic instrument. By using our wireless exchange, we can provide directionality even though we don't have two mics on a tiny faceplate."

Signia's drive for continuous innovation comes with an acute awareness of the changing landscape in audiology—including the anticipated over-the-counter (OTC) hearing aids.

"We know that there's a lot of change coming, so we want to make sure we're helping our customers provide the best hearing care they can," Branda told The Hearing Journal.

"When you think of OTC hearing aids, we know that they're going to be for the lower end of the spectrum in terms of hearing loss," noted Debra Ludgate, director of marketing and public relations at Sivantos. "But we know that hearing loss progresses. So when a hearing professional is fitting someone, perhaps with an OTC, you know that they're going to come back because that hearing aid will fail them eventually as their hearing loss progresses. So it's almost like getting a new person into the market where you can convert them over to a better hearing aid for a longer term."

"It's an opportunity for the hearing aid professional to service that patient population with the right business model." 

Published: 4/25/2018 10:18:00 AM

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